What do customers get from you when they decide to buy now, and what do they get from your competitor?
This is the essence of the client buying experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach—and your profits.
How do you market to your customers to educate, entertain, and empower them to take action now and buy your products and services?
Pillar # 3 of the WealthAcademy CORE Product line is based around Creating World Class Marketing To Make You Into A Higher Paid Expert....
Fundamentally, it requires knowing:
+> Who your ideal dream customers are, and what they want, need, fears and desires
+> How to tell your "My Story Marketing" in a way that attracts, relates and converts cold customers to doing business with you - so they are easily compelled to buy now
+> Everything there is to know about your product or service, so you can educate your prospects about why your offering is the best choice using Education Based Marketing
+> A Well developed backend of profitable products that you can market over and over again to your clients for maximum impact, value and profitability
+> A strategic E-Mail Marketing & Social media "Omnipresence" formula that can help make your customer service more responsive, enable you to reconnect and reengage with your clients, and make your marketing truly world-class.
Here are five little known and MUST HAVE essential keys to making it happen.
1. BECOME OMNIPRESENT
Have you ever heard your customer say to you "I've just invested in your products, because it's like you're just EVERYWHERE"...? That's the response I often get when clients meet me at live events.
You must easily be available for access to your prospects, leads and customers. This means that if they have questions they can freely ask you and get in touch with you.
No one likes or wants to do business with someone in an ivory tower anymore, people like doing business with people they relate, connect and like. It starts with creating a powerful presence.
In today’s always-on environment, you must meet that expectation and exceed that by helping your customers access information, get help, and share experiences, on their schedule, across different forms of media, including Facebook, Twitter, Instagram, Youtube, Direct Mail and other channels.
Spend a few minutes daily monitoring your marketing, your social media presence, your sales funnels and websites or assign a staff member to do so, and you will gain valuable intimate intelligence about your prospects and customers and the marketplace in general. Doing this will put you ahead of 95% of people out there.
2. ATTENTION IS THE NEW CURRENCY
Everything is immediate now. Clients wants things now, one of the reasons why the Marketing Mentor BOX program took off along with our Done For You Traffic, Done For You Webinars, Done For You Sales Funnels, and other "Marketing Done For You" programs we offer took off is because clients want fast results, they don't want to spend 2-3 years trying to learn the next latest and greatest campaign.
If there is quick demand meeting products, customers are buying head over heels.
You must commit to becoming at getting attention, keeping attention and then using that attention to influence and impact your prospects to become high paying clients.
3. EMPATHY
Many years ago a gentlemen who was one of my earliest mentors Eben Pagan taught me that developing empathy for your clients would give you the advantage over your competition. When you can take yourself out of your own shoes and see the world from your customers shoes, you will be able to connect at a deeper level.
Today Email Marketing & Social media channels provide the opportunity to ask your prospects about what they really want from your product or service. You can set up a simple survey on SurveyMonkey send out an email to your list whether you have 10 people, 100 people or 100,000 people and you can ASK them what they actually need help with.
I developed the Marketing Mentor BOX for my premium clients, these are clients who have invested $40K-$120K for my higher end packages and I realised that they too were suffering from information overwhelm, they were impatient to get results, they were desperate for new breakthrough's and they wanted something different, new, something phsyical they can touch in their hands, they can read over and over again without being bombarded by tons of emails or youtube videos taking their focus.
It's what I personally always wished someone created for me and after seeing that NO ONE else has started this, I took the challenge upon myself and within the very first week of launching the brand, it became massively "WORTH DOING" from a side of helping my clients and as a business itself too. This product is a labour-of-love and wasn't really intended to be just a money maker, in fact it will probably be less than 5% of my overall "Internet Income".
In this consultative "Empathy" approach to marketing, you’re letting each customer know, “We’re listening, we're here, and we want to establish a long-term relationship with you.” When you really understand your customers’ needs, desires, frustrations, ambitions and goals, you can take massive action to create the outcomes that make them feel welcome, important, and comfortable to be doing ongoing business with you. I've still got customers that have been with me since the very first year I started online marketing 8 years ago, they still buy now.
4. CLIENT COLLABORATION For Exponential GROWTH!
I've had webinars where for single couple hours of work have pulled in 6 figures and more, routinely after I've coached clients on using my webinar formula. I've had one student of mine who I personally invested over $200K cash of my own money to jumpstart his domination plan for attracting high ticket premium clients.
Client Collaboration is the NEW thing, I help you make a ton of money, when you've developed the right skills be it 3 months, 12 months or 3+ years, down the line you've be with me to do BIGGER projects, profitable partnerships and create amazing joint venture relationships.
I've built multiple partnerships with my clients who started off as strangers struggling as an entrepeneur and small business owner, then invested in my trainings and then went to on to build successful companies, till date I still am heavily invested into some of my top clients businesses.
5. Direct Response Marketing Over Branding
Every dollar should be measured for maximum impact and income. No over spending on useless branding campaigns allowed.
I've turned WealthAcademy from a 1 man band to generating over $30M in revenue, over 500,000+ subscribers and now over 30+ global staff members from all over the world committed to your success...
We create education, training and coaching programs both online digital based and offline (live in person events) and we've done this for over 8+ years now...
That's kinda like being a grandad in this industry...
Unlike most other education/training companies that focus on things like branding and making your website look pretty...
We actually use direct-response advertising to turn $1 into $3, $10, $50 or even $200!
This is because we've spent millions of dollars of my own money into ads on sites like Google, Instagram, Facebook, YouTube & more...
We don't take on venture capital, we use our own Funnels process to attract premium clients to come and do business with us...
So, if you have a $20,000 marketing budget, we can help you turn that into potentially $60,000 of fresh revenue or EVEN ALOT MORE by using direct response marketing....
If you've been wanting to start your business - - The Marketing Monthly BOX is for you...(Zero To Six Figures) we can help you...
If you've been wanting to grow your business - The Marketing Monthly BOX is for you...(Six To 7 Figures) we can help you...
If you've been wanting to start your business - The Marketing Monthly BOX is for you...
(7 To 8 Fig ures & Beyond) we can help you...
The marketing mentor box is a digitally delivered monthly class that gives you 1:1 access to campaigns that you can use in your business starting right away.